Author Archives

Jay Feitlinger

I reside in Scottsdale, Arizona with my wife Rachel and our two daughters. As the Founder and CEO of StringCan Interactive, my eighth venture, I lead a strategic digital marketing agency also based in Scottsdale. At StringCan, we are dedicated to helping businesses that aim to improve people's lives expand their digital influence and reach.

Over the years, through successes and setbacks, I've discovered that our professional achievements are deeply intertwined with our personal happiness. True success emerges when our home life flourishes, creating a foundation that allows our business endeavors to thrive. It's a powerful insight that every entrepreneur should embrace.

Inspired by my own journey and the challenges faced by many business leaders, I designed a 4-day family retreat in 2015 to address these pivotal balance issues. The profound impact of this retreat on my life and the lives of others led me to author "FAMILY 2.0: Harness Business Principles to Reboot Your Family in 4 Days." This book offers practical steps for entrepreneurs looking to enhance their family dynamics, thereby reinforcing the strength and stability of their businesses.

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5 Ways Franchisees Can Improve Local Search

In the vast digital landscape, how can a small local franchise get noticed online? Discover five essential digital marketing tactics to boost your local SEO and attract your target audience effectively.

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Local SEO for Franchises

In such a massive digital world, how can a small local franchise ever get noticed online? After owning my own franchise business and years of consulting hundreds of franchise owners, I’ve learned how to help them overcome this difficult question. First of all, franchisees need to remember that even though the internet is worldwide, you […]

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How The Voices of Volunteers Can Influence Nonprofit Marketing

Uncover how the voices of volunteers can significantly influence nonprofit marketing. Learn to leverage volunteer stories, feedback, and enthusiasm to enhance your organization’s marketing strategies.

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Volunteer Impact on Nonprofit Marketing

Over the years, I’ve had the privilege of working with various nonprofit organizations to help them improve their marketing strategies. During our first meeting, I always ask the organization leaders in-depth questions so that I can truly understand what their nonprofit does and values. Often, the leaders mention that their volunteers are a core part […]

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Google’s Accelerated Mobile Pages Will Revolutionize Mobile Marketing Forever

Explore the profound Google AMP impact on mobile marketing and how it revolutionizes the digital landscape. Learn the strategies to keep your business ahead in this new era of fast, efficient mobile web experiences.

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Google AMP impact on mobile marketing

How fast does your website load on a mobile device? Even if your answer is “pretty fast,” that’s no longer good enough. With Google’s new Accelerated Mobile Pages (AMPs), web pages will be able to load instantaneously. Google announced this new open source initiative on Wednesday, which “aims to dramatically improve the performance of the […]

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How Your Website Design Affects Your Buyers

Is your website driving away potential customers? Discover how the design of your site can significantly impact buyer behavior. Learn about the influence of fonts, colors, and imagery to ensure your website attracts and retains visitors.

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Website Design Impact on Buyers

Did you know that 52% of online shoppers abandon websites and don’t return, just because they don’t like the site’s overall aesthetic? No business wants to deter that many customers, but often, this is exactly what their website is doing due to poor design. The website design impact on buyers is profound, influencing their perception […]

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3 Revealing Reasons Why Google Rebranded

Curious about Google's rebranding strategy? Explore the strategic reasons behind Google's logo redesign and how it aligns with industry trends, technological advancements, and brand consistency.

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Google Rebranding Strategy

When Google rebranded, the amount of time the StringCan Interactive team spent debating about it was quite distracting. Recently, we had a few clients asking about it, so I was inspired to look into this deeper—even though it’s old news now in digital terms. Instead of its typical serif font, the logo is now in […]