Entrepreneur · Author · Founder of StringCan Interactive

Building better businesses. Living a more intentional life.

I write for entrepreneurs who’ve built something real but still feel too involved in every decision, follow-up and growth push. And for the families who feel that pressure at home.

Jay Feitlinger

As featured in Inc. · The New York Times · MediaPost · Phoenix Business Journal

Jay hiking with his wife Rachel and their two daughters

Why I write

I founded StringCan Interactive in 2010. It was my eighth company. Somewhere along the way I learned that the pressure of building a business doesn’t stay at the office. It follows you home, sits with you at dinner and shapes the family you’re raising.

That’s what this site is about. I write about the founder side of growth: what it really costs, why so many companies still depend on the owner to hold everything together, and how my wife Rachel and I have tried to build a family that gets the best of me rather than what’s left over.

Some posts are about business. Some are about marriage, parenting or planning a year. Most are about both, because for an entrepreneur they’re rarely separate.

Featured writing

Business

The Business That Only Moves When You’re Watching

I got sick in the middle of our busiest quarter about ten years ago. When I came back, I found out what my business actually ran on.

April 15, 2026

Personal

Why It Took Me Years to Understand What Growth Actually Costs

For most of my career, growth was the scoreboard. It took me years to realize it’s never free.

December 9, 2025

Family

Entrepreneurs and Marriage: How to Protect Your Relationship While Building a Business

I’ve scaled companies and made tough calls. I’ve also neglected date nights and assumed my wife just understood the chaos.

March 15, 2025

Explore by topic

Business

Owner dependency, growth, leadership and the lessons from running eight companies.

74 articles

Family

Marriage, raising kids and running a family with the same intention you bring to work.

37 articles

Personal

Planning, health, habits and the seasons that don’t fit on a calendar.

42 articles

Family 2.0 book by Jay Feitlinger

The book

Family 2.0

Harness Business Principles to Reboot Your Family in 4 Days

In 2015 I took what worked in my companies and turned it into a four-day retreat for my own family. We talked about respect, looked back at the year’s ups and downs, set goals together and had a lot of fun doing it.

Family 2.0 walks you through that retreat, step by step, for entrepreneurs who want more from home than what’s left after work.

Work with me

Speaking

Talks on owner dependency, revenue leaks, Family 2.0 and what growth really costs, for conferences, CEO peer groups and leadership teams.

Coaching

For owners and CEOs ready to get the business off their shoulders, drawing on EOS, Pinnacle, Scaling Up and Metronomics.

My day job

I run StringCan Interactive

StringCan helps owner-led B2B companies find where revenue is leaking inside their growth system, fix the bottlenecks and build more consistent pipeline. If your company still depends on what you personally remember, chase or decide, that’s usually where we start.