Author Archives

Jay Feitlinger

I reside in Scottsdale, Arizona with my wife Rachel and our two daughters. As the Founder and CEO of StringCan Interactive, my eighth venture, I lead a strategic digital marketing agency also based in Scottsdale. At StringCan, we are dedicated to helping businesses that aim to improve people's lives expand their digital influence and reach.

Over the years, through successes and setbacks, I've discovered that our professional achievements are deeply intertwined with our personal happiness. True success emerges when our home life flourishes, creating a foundation that allows our business endeavors to thrive. It's a powerful insight that every entrepreneur should embrace.

Inspired by my own journey and the challenges faced by many business leaders, I designed a 4-day family retreat in 2015 to address these pivotal balance issues. The profound impact of this retreat on my life and the lives of others led me to author "FAMILY 2.0: Harness Business Principles to Reboot Your Family in 4 Days." This book offers practical steps for entrepreneurs looking to enhance their family dynamics, thereby reinforcing the strength and stability of their businesses.

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Believing Without Seeing: How to Sell Intangible Services

Struggling to sell services that buyers can't see or touch? Learn powerful strategies to build trust and credibility in the service industry, making your intangible offerings more appealing and convincing to potential clients.

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Selling Intangible Services

According to “The Service Sector of the U.S. Economy,” anyone who joins the workforce today has about an 84 percent chance that they will be working in a service organization. This means that every day, millions of companies—including my B2B digital marketing agency, StringCan Interactive—attempt to sell billions of intangible things: services! Ever since I […]

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Steps To Discover Five Business Gaps Using Customer Journey Mapping Benefits

Curious about how to better connect with your customers? Explore how customer journey mapping benefits your business by revealing hidden gaps and optimizing your marketing strategies.

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Customer Journey Mapping Benefits

Do you know how most of your customers actually came to be your customers? Did they find you on Google Maps, see your Facebook ad, or did a business peer or friend refer them? If you don’t know how your customers are finding you (or why they aren’t!), learning their journeys can help you discover how […]

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Four Lessons Expanding Businesses can Learn from Uber

Curious about how Uber achieved its massive success? Discover key lessons from Uber's business model that can help your expanding business thrive by learning from their strategic approach to customer satisfaction, marketing, and local engagement.

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Lessons from Uber's Business Model

Ever since Uber launched in 2010, it has grown both in popularity and in revenue with their profit and business challenges in constant speculation. In February 2015, Wall Street Journal reported that Uber recently told investors it forecasts net revenue, or the amount it keeps after paying out drivers, of more than $2 billion this […]

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How to Overcome FOMO in Marketing When Building Buyer Personas

Struggling with FOMO in your marketing strategy? Learn how to overcome FOMO in marketing by using buyer personas to better engage with your target audience and enhance your business growth.

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Overcome FOMO in Marketing

If you want to better engage with your target audience, there’s one valuable tool you should consider using: buyer personas. Overcome FOMO in marketing by creating buyer personas, which are fictional representations of your company’s ideal customers based on market research. Rather than marketing to a broad and vague target market, personas allow you to […]

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Five Insights You Can Gain by Listening to Your Audience

Ever wondered how listening to your audience can transform your business? Discover five key insights that can enhance your sales and marketing strategies by directly engaging with your customers.

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Listening to Your Audience

If you want to better engage with your target audience, one valuable tool you should consider is listening to your audience. By understanding their needs and preferences, you can make informed decisions that resonate more effectively with them. In my previous post on “5 Digital Necessities to Improve Team Communication and Productivity,” one of the […]