I was recently at a business conference and the topic of how to make your business more environmentally friendly was debated. Running a business in Washington state is a little different than running one in Arizona, especially when it comes to running an eco friendly green business. Certain states across the U.S. have ‘green business’ […]
Let’s face it, most people love the idea of working for themselves, being their own boss, or bringing a breakthrough idea to the market that sends them on the fast track to retirement. Unfortunately, this is not a reality that wantrepreneurs will face, and it can even seem impossible to know where to begin to reach […]
In such a massive digital world, how can a small local franchise ever get noticed online? After owning my own franchise business and years of consulting hundreds of franchise owners, I’ve learned how to help them overcome this difficult question. First of all, franchisees need to remember that even though the internet is worldwide, you […]
Over the years, I’ve had the privilege of working with various nonprofit organizations to help them improve their marketing strategies. During our first meeting, I always ask the organization leaders in-depth questions so that I can truly understand what their nonprofit does and values. Often, the leaders mention that their volunteers are a core part […]
How fast does your website load on a mobile device? Even if your answer is “pretty fast,” that’s no longer good enough. With Google’s new Accelerated Mobile Pages (AMPs), web pages will be able to load instantaneously. Google announced this new open source initiative on Wednesday, which “aims to dramatically improve the performance of the […]