Let’s face it, most people love the idea of working for themselves, being their own boss, or bringing a breakthrough idea to the market that sends them on the fast track to retirement. Unfortunately, this is not a reality that wantrepreneurs will face, and it can even seem impossible to know where to begin to reach […]
In such a massive digital world, how can a small local franchise ever get noticed online? After owning my own franchise business and years of consulting hundreds of franchise owners, I’ve learned how to help them overcome this difficult question. First of all, franchisees need to remember that even though the internet is worldwide, you […]
Over the years, I’ve had the privilege of working with various nonprofit organizations to help them improve their marketing strategies. During our first meeting, I always ask the organization leaders in-depth questions so that I can truly understand what their nonprofit does and values. Often, the leaders mention that their volunteers are a core part […]
How fast does your website load on a mobile device? Even if your answer is “pretty fast,” that’s no longer good enough. With Google’s new Accelerated Mobile Pages (AMPs), web pages will be able to load instantaneously. Google announced this new open source initiative on Wednesday, which “aims to dramatically improve the performance of the […]
Did you know that 52% of online shoppers abandon websites and don’t return, just because they don’t like the site’s overall aesthetic? No business wants to deter that many customers, but often, this is exactly what their website is doing due to poor design. The website design impact on buyers is profound, influencing their perception […]