Category Archives: Business

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Four Lessons Expanding Businesses can Learn from Uber

Curious about how Uber achieved its massive success? Discover key lessons from Uber's business model that can help your expanding business thrive by learning from their strategic approach to customer satisfaction, marketing, and local engagement.

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Lessons from Uber's Business Model

Ever since Uber launched in 2010, it has grown both in popularity and in revenue with their profit and business challenges in constant speculation. In February 2015, Wall Street Journal reported that Uber recently told investors it forecasts net revenue, or the amount it keeps after paying out drivers, of more than $2 billion this […]

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How to Overcome FOMO in Marketing When Building Buyer Personas

Struggling with FOMO in your marketing strategy? Learn how to overcome FOMO in marketing by using buyer personas to better engage with your target audience and enhance your business growth.

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Overcome FOMO in Marketing

If you want to better engage with your target audience, there’s one valuable tool you should consider using: buyer personas. Overcome FOMO in marketing by creating buyer personas, which are fictional representations of your company’s ideal customers based on market research. Rather than marketing to a broad and vague target market, personas allow you to […]

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Five Insights You Can Gain by Listening to Your Audience

Ever wondered how listening to your audience can transform your business? Discover five key insights that can enhance your sales and marketing strategies by directly engaging with your customers.

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Listening to Your Audience

If you want to better engage with your target audience, one valuable tool you should consider is listening to your audience. By understanding their needs and preferences, you can make informed decisions that resonate more effectively with them. In my previous post on “5 Digital Necessities to Improve Team Communication and Productivity,” one of the […]

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5 Digital Necessities to Improve Team Communication and Productivity

Discover the best digital tools to improve your team's communication, organization, and productivity. Learn how these tools can enhance your work culture and drive business growth.

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Best digital tools for team productivity

In today’s fast-paced business environment, leveraging the best digital tools for team productivity is crucial. As a digital strategy and marketing agency, we are often expected to be on the cutting edge of all things digital, especially when it comes to the latest and greatest shiny objects. As the agency owner, I often struggle with […]