Category Archives: Business

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3 Revealing Reasons Why Google Rebranded

Curious about Google's rebranding strategy? Explore the strategic reasons behind Google's logo redesign and how it aligns with industry trends, technological advancements, and brand consistency.

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Google Rebranding Strategy

When Google rebranded, the amount of time the StringCan Interactive team spent debating about it was quite distracting. Recently, we had a few clients asking about it, so I was inspired to look into this deeper—even though it’s old news now in digital terms. Instead of its typical serif font, the logo is now in […]

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5 Sure Signs That You Should Outsource Marketing Benefits

Is your marketing team overwhelmed? Discover the benefits of outsourcing marketing and learn the five key signs that indicate it's time to consider external help for enhanced efficiency and growth.

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Outsource Marketing Benefits

For our digital marketing agency, StringCan Interactive, we specialize in B2B and and over the past few years, we have received many calls from companies asking why they should hire a digital marketing agency instead of keeping their marketing in house. Tom Gilluly, Sales Director of Profile Precision Extrusions and one of our current manufacturing clients, was one […]

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Believing Without Seeing: How to Sell Intangible Services

Struggling to sell services that buyers can't see or touch? Learn powerful strategies to build trust and credibility in the service industry, making your intangible offerings more appealing and convincing to potential clients.

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Selling Intangible Services

According to “The Service Sector of the U.S. Economy,” anyone who joins the workforce today has about an 84 percent chance that they will be working in a service organization. This means that every day, millions of companies—including my B2B digital marketing agency, StringCan Interactive—attempt to sell billions of intangible things: services! Ever since I […]

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Steps To Discover Five Business Gaps Using Customer Journey Mapping Benefits

Curious about how to better connect with your customers? Explore how customer journey mapping benefits your business by revealing hidden gaps and optimizing your marketing strategies.

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Customer Journey Mapping Benefits

Do you know how most of your customers actually came to be your customers? Did they find you on Google Maps, see your Facebook ad, or did a business peer or friend refer them? If you don’t know how your customers are finding you (or why they aren’t!), learning their journeys can help you discover how […]

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Four Lessons Expanding Businesses can Learn from Uber

Curious about how Uber achieved its massive success? Discover key lessons from Uber's business model that can help your expanding business thrive by learning from their strategic approach to customer satisfaction, marketing, and local engagement.

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Lessons from Uber's Business Model

Ever since Uber launched in 2010, it has grown both in popularity and in revenue with their profit and business challenges in constant speculation. In February 2015, Wall Street Journal reported that Uber recently told investors it forecasts net revenue, or the amount it keeps after paying out drivers, of more than $2 billion this […]