Category Archives: Business

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5 Sure Signs That You Should Outsource Marketing Benefits

Is your marketing team overwhelmed? Discover the benefits of outsourcing marketing and learn the five key signs that indicate it's time to consider external help for enhanced efficiency and growth.

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Outsource Marketing Benefits

For our digital marketing agency, StringCan Interactive, we specialize in B2B and and over the past few years, we have received many calls from companies asking why they should hire a digital marketing agency instead of keeping their marketing in house. Tom Gilluly, Sales Director of Profile Precision Extrusions and one of our current manufacturing clients, was one […]

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Believing Without Seeing: How to Sell Intangible Services

Struggling to sell services that buyers can't see or touch? Learn powerful strategies to build trust and credibility in the service industry, making your intangible offerings more appealing and convincing to potential clients.

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Selling Intangible Services

According to “The Service Sector of the U.S. Economy,” anyone who joins the workforce today has about an 84 percent chance that they will be working in a service organization. This means that every day, millions of companies—including my B2B digital marketing agency, StringCan Interactive—attempt to sell billions of intangible things: services! Ever since I […]

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Steps To Discover Five Business Gaps Using Customer Journey Mapping Benefits

Curious about how to better connect with your customers? Explore how customer journey mapping benefits your business by revealing hidden gaps and optimizing your marketing strategies.

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Customer Journey Mapping Benefits

Do you know how most of your customers actually came to be your customers? Did they find you on Google Maps, see your Facebook ad, or did a business peer or friend refer them? If you don’t know how your customers are finding you (or why they aren’t!), learning their journeys can help you discover how […]

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Four Lessons Expanding Businesses can Learn from Uber

Curious about how Uber achieved its massive success? Discover key lessons from Uber's business model that can help your expanding business thrive by learning from their strategic approach to customer satisfaction, marketing, and local engagement.

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Lessons from Uber's Business Model

Ever since Uber launched in 2010, it has grown both in popularity and in revenue with their profit and business challenges in constant speculation. In February 2015, Wall Street Journal reported that Uber recently told investors it forecasts net revenue, or the amount it keeps after paying out drivers, of more than $2 billion this […]

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How to Overcome FOMO in Marketing When Building Buyer Personas

Struggling with FOMO in your marketing strategy? Learn how to overcome FOMO in marketing by using buyer personas to better engage with your target audience and enhance your business growth.

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Overcome FOMO in Marketing

If you want to better engage with your target audience, there’s one valuable tool you should consider using: buyer personas. Overcome FOMO in marketing by creating buyer personas, which are fictional representations of your company’s ideal customers based on market research. Rather than marketing to a broad and vague target market, personas allow you to […]