Don’t Sell Yourself Short: Do You Need to Raise Prices or Reset Your Strategy?

how to set pricing

Throughout my own entrepreneurial journey, I’ve watched other entrepreneurs approach product/service pricing in one of two ways: 1) They charge top dollar for their offerings from the get-go, or 2) They struggle, feeling uncomfortable and unsure about how to set their prices, so they low-ball themselves. But in order to get maximum revenue, you need […]

Don’t Just Build A Brand; Build A Brand Experience

build a brand experience

If you’re like most business owners (myself included), you love the idea of building brand experiences for your customers. As if the draw of customer retention, increased sales, and competitive advantages it brings aren’t enough, who doesn’t want their company to be known for next-level delightful experiences?  Of course, we all do. But, if you’re […]