Throughout my own entrepreneurial journey, I’ve watched other entrepreneurs approach product/service pricing in one of two ways: 1) They charge top dollar for their offerings from the get-go, or 2) They struggle, feeling uncomfortable and unsure about how to set their prices, so they low-ball themselves. But in order to get maximum revenue, you need […]
If you’re like most business owners (myself included), you love the idea of building brand experiences for your customers. As if the draw of customer retention, increased sales, and competitive advantages it brings aren’t enough, who doesn’t want their company to be known for next-level delightful experiences? Of course, we all do. But, if you’re […]
Balancing family and work has always been hard, but COVID-19 has made it seem next to impossible. If you’re a working parent like I am, the lines between work and home are suddenly so blurred we can’t even see which is which anymore. Even if you’re single, or married without kids, your life is abruptly […]
If you’re an entrepreneur, odds are high you want to know how to help your company grow. I’ve built several businesses, so I have hard-earned perspectives on the subject. But I don’t want to tell you about cash flow or customer acquisition or any of the other business-y crap we hear about all the time. […]
You’ve got your business plan, you’ve started developing processes, and you know what people you need in the seats. But wait. Have you decided what your business’s purpose is? Really, what is the purpose of your business? Some might say, “to make money.” Others might say, “freedom over my time.” This is all fine and […]