Blockchain is a hot technology that’s taking up a lot of pixel space, but how can it actually help your business? Blockchain technology is a distributed ledger of digital transactions that creates a decentralized database that is verified and updated constantly (about every 10 minutes) for all computers in the network. Imagine a shared document […]
As an entrepreneur, you know that in order to survive, your business must grow. Keep in mind that growth does not need to be about more revenue or more employees but instead, growth can be about increasing profit, improving processes and or improving how you provide services or products to your customers. This is easier said […]
Successful entrepreneurs understand the importance of being able to develop meaningful customer relationships. It provides you with insight as to what your target market desires and leads to more business. A good way to gauge if your customer relationship is adequate is if you are receiving repeat business from previous customers or not. If it’s […]
Social media is a great amplifier of influence, but this works both ways… your social media disasters will become infamous. How you prevent social media mistakes from happening as well as having a contingency plan to deal with the issues will make or break your online image. Over the last eight years running my marketing […]
There are over 6,829 different marketing technology solutions available for 2018 (as of April 2018). Oh, is that all? In a study by Winterberry group back in 2015, an average company uses 12.4 tools, and that was back when there were only about ⅓ as many tools! A marketing staff with this many tools is no […]