What To Do With Conflicting Customer Feedback
Getting customer feedback is important, but what about when it’s conflicting? Here’s how I handle this sort of fork in the road.
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Don’t Just Build A Brand; Build A Brand Experience
If you’re like most business owners (myself included), you love the idea of building brand experiences for your customers. As if the draw of customer retention, increased sales, and competitive advantages it brings aren’t enough, who doesn’t want their company to be known for next-level delightful experiences? Of course, we all do. But, if you’re…
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3 Tips for Reinvigorating Your Stalled Growth
As an entrepreneur, you know that in order to survive, your business must grow. Keep in mind that growth does not need to be about more revenue or more employees but instead, growth can be about increasing profit, improving processes and or improving how you provide services or products to your customers. This is easier said…
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Build Meaningful Customer Relationships With These 5 Tips
Successful entrepreneurs understand the importance of being able to develop meaningful customer relationships. It provides you with insight as to what your target market desires and leads to more business. A good way to gauge if your customer relationship is adequate is if you are receiving repeat business from previous customers or not. If it’s…
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Believing Without Seeing: How to Sell Intangible Services
According to “The Service Sector of the U.S. Economy,” anyone who joins the workforce today has about an 84 percent chance that they will be working in a service organization. This means that every day, millions of companies—including my B2B digital marketing agency, StringCan Interactive—attempt to sell billions of intangible things: services! Ever since I…
