What To Do With Conflicting Customer Feedback
Getting customer feedback is important, but what about when it’s conflicting? Here’s how I handle this sort of fork in the road.
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Is It OK To Sell On Social Media Channels?
Wondering if you should be using social media to sell your products and services? Here’s some advice – and words of warning.
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Don’t Just Build A Brand; Build A Brand Experience
If you’re like most business owners (myself included), you love the idea of building brand experiences for your customers. As if the draw of customer retention, increased sales, and competitive advantages it brings aren’t enough, who doesn’t want their company to be known for next-level delightful experiences? Of course, we all do. But, if you’re…
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Entrepreneurs: Patching vs. Fixing Your Problems
As an entrepreneur, you are solving problems in your business every day. However, are you actually fixing your problems, or just patching them? My friend and client, Keith Mitnik, mentioned that he read my book Family 2.0 and it made him think about how he learned to deal with issues by taking a page from…
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Steps To Discover Five Business Gaps Using Customer Journey Mapping Benefits
Do you know how most of your customers actually came to be your customers? Did they find you on Google Maps, see your Facebook ad, or did a business peer or friend refer them? If you don’t know how your customers are finding you (or why they aren’t!), learning their journeys can help you discover how…
