Is It OK To Sell On Social Media Channels?
Wondering if you should be using social media to sell your products and services? Here’s some advice – and words of warning.
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Don’t Sell Yourself Short: Do You Need to Raise Prices or Reset Your Strategy?
Throughout my own entrepreneurial journey, I’ve watched other entrepreneurs approach product/service pricing in one of two ways: 1) They charge top dollar for their offerings from the get-go, or 2) They struggle, feeling uncomfortable and unsure about how to set their prices, so they low-ball themselves. But in order to get maximum revenue, you need…
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Believing Without Seeing: How to Sell Intangible Services
According to “The Service Sector of the U.S. Economy,” anyone who joins the workforce today has about an 84 percent chance that they will be working in a service organization. This means that every day, millions of companies—including my B2B digital marketing agency, StringCan Interactive—attempt to sell billions of intangible things: services! Ever since I…
